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Bill Gates, tech titan and billionaire extraordinaire, sips a steaming cup of chai, Not just any chai, mind you, but from a flamboyant street vendor with a mischievous glint in his eye. I think you know what we’re talking about - the famous video of Bill Gates enjoying a cup of tea from Dolly - The chai wala in the streets of India.

This unlikely scenario sparked a social media sensation and became the foundation for a wildly successful campaign that launched Dodla Milk, a leading Indian dairy brand, into the hearts (and on the Instagram feeds) of a younger generation.

The Challenge: Amplifying Brand Presence for Dodla Milk

Dodla Dairy Milk, a well-established brand, sought to strengthen its social media presence and connect with a younger demographic. We needed a creative strategy that transcended traditional advertising and fostered a more relatable brand image.

The Spark: A Viral Reel by Bill Gates

While scouring social media, we stumbled upon a viral video featuring Bill Gates, the tech magnate, enjoying a cup of chai prepared by Dolly Chai Wala. The unique aspect? Dolly, known for his vibrant attire and energetic brewing style, was using Dodla milk to create his signature chai. This serendipitous discovery sparked an idea – a collaboration between Dodla and Dolly.

The Strategy: Influencer Marketing with a Twist

Leveraging influencer marketing was a natural choice. However, we wanted to go beyond a simple product placement. We envisioned a collaborative campaign that captured Dolly's essence and seamlessly integrated Dodla milk into his chai-making process.

The Execution: Co-Creating Engaging Content

We approached Dolly with a collaborative concept. He was enthusiastic and readily agreed. We brainstormed creative ideas, ultimately developing an Instagram video showcasing Dolly's unique chai-making routine featuring Dodla milk as the key ingredient.



The videos were a delightful blend of Dolly's quirky personality and the rich creaminess of Dodla milk. We ensured the content resonated with Dolly's existing audience while also capturing the attention of the audience.

The Results: A Viral Sensation

The campaign was a RESOUNDING SUCCESS. The videos garnered massive engagement with over 2 MILLION VIEWS, with viewers captivated by Dolly's infectious energy and the visual appeal of the chai-making process. The campaign achieved:

1. Increased Brand Awareness: Dodla's brand awareness skyrocketed, particularly amongst younger demographics.
2. Enhanced Brand Image: The association with Dolly's vibrant personality added a youthful and relatable touch to Dodla's brand image.
3. Significant Social Media Growth: Dodla's social media following witnessed a substantial increase, with many viewers expressing their desire to try Dodla milk after seeing Dolly's videos.

The Power of Collaboration

This campaign is a testament to the power of collaboration. By identifying a unique opportunity and partnering with the right influencer, we were able to create engaging content that resonated with audiences and significantly boosted Dodla's brand presence. This case study serves as a shining example of how Janrise Advertising leverages social media to craft impactful campaigns that deliver tangible results for our clients.